Naomi and Alex Tarry founded our sister company, Best of Suffolk in 2006, with six properties, on a mission the bring the standards of boutique hotels to self-catering accommodation. We have successfully grown this year-on-year and now represent nearly 300 Suffolk holiday properties through Best of Suffolk. Out of this drive to provide a much higher standard of service and accommodation for self-catering holidays in Suffolk, Best Escapes was born and founded in 2008 to carry this philosophy forwards nationally.

Best Escapes exists to provide the best standards in self-catering accommodation anywhere in the world.

We have three core values: Quality, Service and Style.


We are driven to seek out the ultimate in stylish places to stay, and provide the best information about them for our guests.


We treat our guests like family. When you book with Best Escapes, our hand picked team will attend to your every need personally.


It’s utmost attention to the smallest details that make our places the most stylish to stay in.

We think the careful mix of these three values ensure that our guests always have the best time when they book with Best Escapes.


alex and naomi


Naomi and Alex Tarry set up Best Escapes in 2008, driven by a passion to bring the standards and experience of a boutique hotel to self-catering nationally. Naomi is a former Institute of Directors East of England Businesswoman of the Year.

Before launching Best Escapes, Naomi established her career in Press and Publicity, working at the BBC over six years, promoting TV and radio programmes, including working with the BBC Natural History unit and Sir David Attenborough to promote BBC One series The Life of Mammals. Prior to this, she worked as a Senior Press Officer for the Government, under the Blair administration, as well as in the Private Offices of various Government Ministers, including the position of Assistant Private Secretary to the Schools Minister Estelle Morris.

Naomi says “What I love most about working at Best Escapes is reading through the fantastic feedback that we receive from our guests – for me it means it’s a job well done.”

When she’s not at work, Naomi enjoys walking and cycling with her husband Alex and their Jack Russell ‘Rosie’. She also enjoys getting involved in community activities and is a former Chairman of the Aldeburgh Business Association, where she galvanised the business community to help Aldeburgh become the amazing place that it is today.


Having grown up near the Suffolk coast, Alex studied economics at Loughborough Univeristy where he met Naomi, with whom he swiftly started in business, buying and letting student houses. Since then, Alex has pursued a professional career in London undertaking a variety of marketing and sales roles with NatWest and BT. Naomi and Alex married in 1996 and now live in Aldeburgh on the Suffolk coast.

Along with Naomi, Alex runs Best Escapes with their wonderful team, focussing on developing the Best Escapes brand, property recruitment and advising clients, as well as dreaming up exciting new directions in which to take the business.

When not at work Alex enjoys charity cycle rides and raising money for the Best of Suffolk Fund, with his charitable banger rallies – taking him to 27 countries in the last 2 years and of course he’s always renovating historic houses, creating wonderful holiday cottages in the process!


Meet the team

Annette Mason-Gordon - Business Development Manager

Annette has established her career in the hospitality industry; managing and marketing prestigious hotels such as the St James’s Club and 22 Jermyn Street in London and prestigious game lodges in South Africa.

Having moved to Suffolk in 2010, Annette joined the Customer Service team at Best Escapes on a part time basis. However, when the position of Business Development Manager became available early in 2014, Annette couldn’t resist the challenge: “I’ve always loved meeting people and thoroughly enjoy seeing stunning properties across Suffolk; meeting the owners and discussing the letting potential of their properties.”

Family time is a priority after work, be it a long bike ride with her husband, teenage twins and the dog; or a gourmet dinner at one of the local eateries, with a good bottle of wine!

Claire Pegg - Finance Manager

Claire was born and brought up in Suffolk, attended Thomas Mills High School in Framlingham and later training to become an accountant and obtaining her AAT qualification. Claire went on to work as Head of Accountancy at two local firms and has over 15 years in the industry.

Claire joined Best Escapes in 2011 and says “I was inspired to work at Best Escapes because of its consistent growth, big ambitions and most importantly; exciting team of bright and driven people”.

Outside of work Claire enjoys spending time with her four-year-old son and in any spare time she gets enjoys clay pigeon shooting and live music.

Hannah Mortimer - Sales & Customer Service Executive

Hannah was born and brought up in Suffolk and now can’t imagine living anywhere else. Hannah began her career in a variety of sales and customer service roles before she joined Best Escapes in 2013.

Hannah says “I love the varied challenges I come across every day and being able to help clients and owners alike gives me a real sense of achievement”.

When not at work, she enjoys cooking, long country walks around Suffolk with her partner and spending time with her family.

Will Peake - Digital Marketing Executive

Will has over 10 years of experience in online marketing in the travel industry, since starting his career with DFDS Seaways in Harwich.  Whilst studying in college he quickly came to embrace the science of how companies interact with their customers online.

Will joined Best of Suffolk in 2016 and says “What strikes me most about working at Best of Suffolk is the drive that everyone has to do the best that they can do and to always aim for the top”

Outside of work, Will enjoys spending time with his family, having family days out in the local area and introducing his daughters to new things to do and enjoy.