Naomi and Alex Tarry founded our sister company, Best of Suffolk in 2006, with six properties, on a mission the bring the standards of boutique hotels to self-catering accommodation. We have successfully grown this year-on-year and now represent over 400 Suffolk holiday properties through Best of Suffolk. Out of this drive to provide a much higher standard of service and accommodation for self-catering holidays in Suffolk, Best Escapes was born and founded in 2008 to carry this philosophy forwards nationally.


Best Escapes exists to provide the best standards in self-catering accommodation anywhere in the world.

We have three core values: Quality, Service and Style.


We are driven to seek out the ultimate in stylish places to stay, and provide the best information about them for our guests.


We treat our guests like family. When you book with Best Escapes, our hand picked team will attend to your every need personally.


It’s utmost attention to the smallest details that make our places the most stylish to stay in.

We think the careful mix of these three values ensure that our guests always have the best time when they book with Best Escapes.



Alex grew up near the Suffolk coast and says he has Suffolk in his blood!  Returning to the county after studying Economics at Loughborough and spending a few years working in the city, he bought Lime Tree Farm, a home for him and Naomi, in 2001.

Always working together, Alex and Naomi established themselves in business soon after they met at university, buying and renovating houses to let to fellow students, helping with the woeful lack of available affordable student accommodation.

Whilst working in a number of marketing and sales roles for large corporates, he continued to pursue his passion of period property development, buying and restoring houses for long term letting, but buying a perfect, but dilapidated cottage on Aldeburgh High St.

Once restored, along with a stable conversion at Lime Tree Farm, Best of Suffolk, along with three brave clients, was born…six properties in total, in 2006.

Outside of work, Alex likes to be active, he has run two marathons for Children in Need, cycles, walks and runs everywhere and with Naomi travels around the UK and world.


Naomi and Alex Tarry set up Best of Suffolk in 2006, driven by a passion to bring the standards and experience of a boutique hotel to self-catering.

The idea came from needing a suitable agency for our first cottage in Aldeburgh, discovering one didn’t exist and deciding we needed to create one!

Before Best of Suffolk, Naomi was at the BBC for over six years, promoting TV and radio programmes, such as Sir David Attenborough’s The Life of Mammals.

Prior to this, she was at the Government, working in the private offices of various Government Ministers, including Assistant Private Secretary to the Schools Minister Estelle Morris.

When she’s not at work, Naomi enjoys running, cycling and travelling with Alex.  In recent years, keen to help others she has started a coaching business to help people fulfil their potential in all aspects of their lives.


Meet the team

Tim Ripman - Director of Operations

Leads, motivates, listens to and praises the team. Oversees the client portfolio, focusing on performance and retention. Manages guest satisfaction, experience, service and consistency of quality.

Your go-to for: Anything and everything operational, marginal gains and Best of Suffolk related.

Claire Pegg - Finance Manager

Proactive performance strategy, analysis and reporting. Continuous improvement of processes and systems. Company accounts administration.

Your go-to for: Facts and figures.

Abi Charter - Marketing Manager

Creator of marketing strategy for sales and property recruitment. Author of creative content for email campaigns, blogs, PR and social media. Press Officer for Best of Suffolk, for all media-related content. Manager of marketing partners’ relationships.

Your go-to for: PR, social media, blogs, website content and all things marketing!

Becky Alderton - Bookings Manager

Comprehensively leading phone, email and Live Chat sales.

Your go-to for: Insight into customer sales, from implementing a special offer to any general booking query.

Hannah Glennon - Portfolio Manager

Strategically creates success for the property portfolio whilst owning performance as a property champion. Part of the property recruitment team, carrying out property photography and launching new properties, along with working closely to ensure that new properties succeed. In charge of the year pricing review for the Best of Suffolk portfolio.

Your go-to for: The performance, pricing and photography of your property, recruitment of new properties.

Harry Peek - Guest Experience Manager

Ensures all guests have the best possible experience by monitoring satisfaction, experience and quality across our properties. Responds and acts upon customer feedback and comments.

Your go-to for: Feedback, comments, suggestions and all things customer service!

Maia Gillespie - Sales and Administration Executive

Provides support for the reservations team by handling guest enquiries and processing bookings.  Helps provide admin support for the whole office too!

Your go-to for: Reservations, enquiries and admin support.