Naomi and Alex Tarry founded our sister company, Best of Suffolk in 2006, with six properties, on a mission the bring the standards of boutique hotels to self-catering accommodation. We have successfully grown this year-on-year and now represent nearly 300 Suffolk holiday properties through Best of Suffolk. Out of this drive to provide a much higher standard of service and accommodation for self-catering holidays in Suffolk, Best Escapes was born and founded in 2008 to carry this philosophy forwards nationally.

Team image

Best Escapes exists to provide the best standards in self-catering accommodation anywhere in the world.

We have three core values: Quality, Service and Style.


We are driven to seek out the ultimate in stylish places to stay, and provide the best information about them for our guests.


We treat our guests like family. When you book with Best Escapes, our hand picked team will attend to your every need personally.


It’s utmost attention to the smallest details that make our places the most stylish to stay in.

We think the careful mix of these three values ensure that our guests always have the best time when they book with Best Escapes.


alex and naomi


Naomi and Alex Tarry set up Best Escapes in 2008, driven by a passion to bring the standards and experience of a boutique hotel to self-catering nationally. Naomi is a former Institute of Directors East of England Businesswoman of the Year.

Before launching Best Escapes, Naomi established her career in Press and Publicity, working at the BBC over six years, promoting TV and radio programmes, including working with the BBC Natural History unit and Sir David Attenborough to promote BBC One series The Life of Mammals. Prior to this, she worked as a Senior Press Officer for the Government, under the Blair administration, as well as in the Private Offices of various Government Ministers, including the position of Assistant Private Secretary to the Schools Minister Estelle Morris.

Naomi says “What I love most about working at Best Escapes is reading through the fantastic feedback that we receive from our guests – for me it means it’s a job well done.”

When she’s not at work, Naomi enjoys walking and cycling with her husband Alex and their Jack Russell ‘Rosie’. She also enjoys getting involved in community activities and is a former Chairman of the Aldeburgh Business Association, where she galvanised the business community to help Aldeburgh become the amazing place that it is today.


Having grown up near the Suffolk coast, Alex studied economics at Loughborough Univeristy where he met Naomi, with whom he swiftly started in business, buying and letting student houses. Since then, Alex has pursued a professional career in London undertaking a variety of marketing and sales roles with NatWest and BT. Naomi and Alex married in 1996 and now live in Aldeburgh on the Suffolk coast.

Along with Naomi, Alex runs Best Escapes with their wonderful team, focussing on developing the Best Escapes brand, property recruitment and advising clients, as well as dreaming up exciting new directions in which to take the business.

When not at work Alex enjoys charity cycle rides and raising money for the Best of Suffolk Fund, with his charitable banger rallies – taking him to 27 countries in the last 2 years and of course he’s always renovating historic houses, creating wonderful holiday cottages in the process!


Meet the team

Lewis Lawson - Marketing Manager

Lewis has lived in many places, due to having a father in the forces, finally deciding to settle in Suffolk. He began his career marketing high-end furniture after graduating with honours from the University of Hertfordshire. Since then, he has worked for VestGuard UK, where he led the UK and EMEA marketing operation, supplying body armour to governments, militaries and police.

Lewis joined Best Escapes in 2013 and said “I have always loved Suffolk, and the passion and love for Suffolk within the team makes the business what it is”.

Outside of the office Lewis is a keen composer, having gained his degree in music as well as often being seen horse riding in the local countryside and is a keen boxer.

Annette Mason-Gordon - Business Development Manager

Annette has established her career in the hospitality industry; managing and marketing prestigious hotels such as the St James’s Club and 22 Jermyn Street in London and prestigious game lodges in South Africa.

Having moved to Suffolk in 2010, Annette joined the Customer Service team at Best Escapes on a part time basis. However, when the position of Business Development Manager became available early in 2014, Annette couldn’t resist the challenge: “I’ve always loved meeting people and thoroughly enjoy seeing stunning properties across Suffolk; meeting the owners and discussing the letting potential of their properties.”

Family time is a priority after work, be it a long bike ride with her husband, teenage twins and the dog; or a gourmet dinner at one of the local eateries, with a good bottle of wine!

Matt Golder - Marketing Technology Manager

Matt was born and raised in Lowestoft, where he started his career as a Junior Web Designer. Since then, Matt has lived for a short while in Reading before moving back (you can take the man out of Suffolk, but you can’t take Suffolk out of the man!) and has progressed to project managing and overseeing the design and development of large scale websites, including digital marketing for big organisations.

Matt joined Best Escapes in 2013 and says “It is clear to me that Best Escapes are very innovative, brand and marketing focused, all three things I look for in a company. They have the best team here.”

Outside of work, Matt enjoys spending time with his four year old daughter, live music and is currently performing in his own band as well as bodybuilding.

Claire Pegg - Finance Manager

Claire was born and brought up in Suffolk, attended Thomas Mills High School in Framlingham and later training to become an accountant and obtaining her AAT qualification. Claire went on to work as Head of Accountancy at two local firms and has over 15 years in the industry.

Claire joined Best Escapes in 2011 and says “I was inspired to work at Best Escapes because of its consistent growth, big ambitions and most importantly; exciting team of bright and driven people”.

Outside of work Claire enjoys spending time with her four-year-old son and in any spare time she gets enjoys clay pigeon shooting and live music.

Hannah Mortimer - Sales & Customer Service Executive

Hannah was born and brought up in Suffolk and now can’t imagine living anywhere else. Hannah began her career in a variety of sales and customer service roles before she joined Best Escapes in 2013.

Hannah says “I love the varied challenges I come across every day and being able to help clients and owners alike gives me a real sense of achievement”.

When not at work, she enjoys cooking, long country walks around Suffolk with her partner and spending time with her family.